The Principles of Design: Clarity


The Daily Post

Hi bloggers! My name’s Kjell Reigstad, and I’m a designer at Automattic. I’m happy to introduce the first post in a new monthly series on “The Principles of Design.” In this series, I’ll share some of the basic tenets of design, and we’ll explore how to apply them to your blog.

This week, we start out with a simple design concept: telling a clear story.

The main goal of any design is to get a message across. It may be a straightforward message (“Buy this product!”), or it may be a complicated one, but in all cases, there’s a story to be told. In an excellent design, every shape, color, photograph, and font choice works together to create a strong, clear message. Great designers add elements that contribute, and (just as importantly!), they weed out elements that distract.

The classic Joseph Müller-Brockmann poster below is a great example of design elements…

View original post 563 more words

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The Principles of Design: Clarity

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